CHILI GraFx vs Pursuit

Smart Template Automation

Say goodbye to starting from scratch every time! Our Smart Templates are dynamic, data-driven design blueprints that lock in brand rules. Users can simply input new data or select options to automatically generate thousands of perfectly branded variations for any channel in minutes, not months! This ensures every asset is on-brand, every single time.

Centralized Brand Governance

Maintain absolute control over your brand's visual identity effortlessly! CHILI GraFx provides a central hub where brand managers can define and enforce logos, colors, fonts, and layout rules. This means local teams and agencies have the freedom to create, but within a perfectly controlled environment that guarantees global consistency across all your content.

Seamless Data Integration

Unlock the power of your data to drive personalized creativity! The platform integrates seamlessly with your CRM, PIM, DAM (like Bynder), and other data sources. This allows for the automatic generation of data-driven graphics, such as personalized direct mailers or targeted promotional banners, turning complex data sets into compelling visual assets at scale.

AI-Powered Creative Tools (GraFx Labs)

Step into the cutting edge with GraFx Labs! This innovative suite explores and delivers AI-powered features that make creative workflows even smarter and faster. From intelligent asset suggestions to automated layout adjustments, it's all about augmenting your team's talent with technology that amplifies impact and fuels creative innovation!

Pre-RFP Signal Detection

Pursuit's core AI engine scours millions of data points to detect live buying signals 6-18 months before an RFP is published! We monitor budget documents, council meetings, contract expirations, and leadership changes across 110,000+ SLED entities to give you the earliest possible warning. This transforms your strategy from reactive to proactive, allowing you to build relationships and shape deals long before your competitors even know an opportunity exists.

Entity Scoring & Prioritization

Stop wasting time on low-probability leads! Pursuit automatically scores and ranks every public-sector entity based on live buying signals, budget cycles, and your ideal customer profile. This gives your team a daily, prioritized battlefield—showing exactly which accounts are in-market right now and where you should focus your energy to maximize pipeline growth and win rates.

Comprehensive Contact Intelligence

Access accurate, enriched contact data for the exact decision-makers you need to reach! Pursuit goes beyond basic directories to provide org charts, role changes, and direct contact information that's continuously verified for 94% accuracy. Our Chrome extension delivers this intel instantly during meeting prep, so you walk into every call knowing the incumbent, contract history, and key stakeholders.

Native CRM & Tool Integrations

Pursuit seamlessly integrates with your existing tech stack to create a unified source of truth! Enjoy bi-directional sync with Salesforce and HubSpot, and push audience lists directly to LinkedIn Ads, Marketo, and more. This means intelligence flows automatically to every team—from marketing and SDRs to AEs and Customer Success—with zero manual work required.

Shopper Marketing Campaigns

Empower local store managers and marketing teams to produce their own culturally relevant, store-specific campaign materials! With CHILI GraFx, they can self-serve and generate flyers, social media posts, and in-store signage in minutes, all while adhering 100% to central brand guidelines. No more waiting for headquarters or struggling with off-brand designs!

Large-Scale Brand Execution

Roll out global campaigns flawlessly and efficiently! Whether you're launching a new product worldwide or executing a seasonal promotion, CHILI GraFx enables you to centrally manage the master campaign and automate the creation of thousands of localized adaptations. Ensure brand consistency across every market while dramatically accelerating your time-to-market!

Automated Web-to-Print Workflows

Revolutionize your print production! CHILI GraFx hits the perfect sweet spot between creative freedom and controlled output for catalogs, brochures, and direct mail. Automate the entire process from online template selection to print-ready file generation, slashing production time, reducing errors, and enabling massive personalization, like millions of unique mailers!

Agency-Client Collaboration

Agencies, wow your clients with speed and scale! Use CHILI GraFx to build scalable creative systems for your clients, allowing them to generate on-brand assets long after the initial campaign handoff. This deep partnership model enables you to deliver exceptional value, stand out from the competition, and focus your talent on high-impact strategic creative work.

For Sales Leaders & Executives

Gain complete visibility into your team's SLED pipeline and forecast with confidence! Pursuit provides team-wide signal visibility and territory coverage analysis, helping you identify gaps, coach reps on the right opportunities, and allocate resources strategically. Leaders report a massive 6.6x pipeline increase without adding new headcount by focusing effort where it truly matters.

For Business Development Reps (BDRs)

Transform cold outreach into warm conversations with daily, prioritized call lists! BDRs use Pursuit to get alerts on budget approvals, contract expirations, and leadership changes in their territory. This signal-driven approach stops the guesswork, leading to a 47% increase in qualified pipeline and a remarkable 20% cold call conversion rate by reaching out with perfect relevance and timing.

For Account Executives

Walk into every meeting fully prepared to win! With the Pursuit Chrome extension, AEs get instant account intelligence before a call, including competitor insights, procurement history, and recent buying signals. This deep preparation builds credibility and helps close deals faster, contributing to a significant 32% improvement in overall win rates.

For Marketing Operations

Power hyper-targeted ABM campaigns with real, in-market signals! Marketing teams use Pursuit to build audiences around actual budget cycles, new initiatives, and contract expirations. By syncing these high-intent account lists to platforms like LinkedIn and Marketo, they achieve a 2.4x lift in campaign conversion rates and dramatically improve marketing-sourced pipeline quality.

Welcome to the future of visual content production! CHILI GraFx is the premier AI-powered platform engineered to supercharge creative workflows for retail, shopper marketing, brand, and agency teams. It's built for one powerful purpose: to help you create, adapt, and scale stunning branded assets at incredible speed without ever compromising on quality or consistency! Tired of manual, repetitive design tasks slowing you down? CHILI GraFx automates the entire process, enabling users to generate localized, brand-proofed campaign materials on the fly. By centralizing control in a smart, intuitive platform, it empowers local teams and partners to produce on-brand content independently. Whether you're rolling out a global campaign across 100 markets or creating hyper-localized store promotions, CHILI GraFx provides the tools to move faster, reduce costs, and maintain impeccable brand governance. It's more than just a tool; it's your partner in turning big data into big creativity and transforming how your organization delivers compelling visual stories!

Tired of the public sector sales black hole? Stop guessing and start winning with Pursuit! Pursuit is the ultimate AI-powered intelligence platform designed exclusively for businesses selling to state, local, and education (SLED) governments. We transform the chaotic, slow-moving public sector market into a clear, actionable battlefield for your sales team! Our mission is to make it easier to serve the public sector by delivering tools that remove all the friction from the sales process. How? By scoring every single public-sector entity, detecting live buying signals as they happen, and instantly surfacing the exact right contacts you need to reach. This means your team can finally stop wasting time on endless research and low-probability leads. Instead, you can laser-focus your efforts where the win probability is highest and never, ever miss a critical buying window again. With real-time alerts, comprehensive contact data, and seamless CRM integration, Pursuit is the force multiplier that fast-growing government contractors rely on to find and win more contracts, faster than ever before! It's the pre-RFP intelligence platform that helps you win SLED deals before RFPs even drop, surfacing buying signals 6-18 months in advance so you show up as the incumbent, not the outsider.

Who is CHILI GraFx designed for?

CHILI GraFx is the ultimate platform for any team that produces high volumes of visual content! It's perfectly suited for Brands needing governance and scale, Retailers running localized promotions, and Agencies looking to deliver exceptional tech-powered services to their clients. Marketing operations, creative teams, and brand managers will find it indispensable!

How does CHILI GraFx ensure brand consistency?

Absolute consistency is our superpower! The platform uses centrally managed Smart Templates that have all your brand rules - logos, colors, fonts, spacing - built directly into them. When users create new assets, they can only work within these pre-approved parameters. This guarantees that every output, no matter who creates it, is perfectly on-brand.

Can CHILI GraFx integrate with our existing systems?

Absolutely! CHILI GraFx is built for connectivity. It seamlessly integrates with the tools you already use, including Digital Asset Management (DAM) systems like Bynder, Product Information Management (PIM) databases, CRMs, and more. This allows you to pull in approved assets and live data directly to automate and personalize your content creation.

What kind of ROI can we expect from using the platform?

The return on investment is tremendous! Customers routinely report slashing production timelines from months to minutes, reducing operational costs by automating manual tasks, and freeing up to 40% of creative resources to focus on high-value work. You'll also see increased marketing agility and dramatically improved brand compliance across all your channels.

What makes Pursuit different from other sales intelligence tools?

Pursuit is built exclusively for the SLED (State, Local, and Education) government market, which operates under completely different rules and timelines than the commercial sector. While other tools track general company news, Pursuit's AI is trained to detect the specific signals that matter in public procurement—like budget approvals, council meeting minutes, and fiscal year cycles—giving you a 6-18 month head start that generic platforms can't match!

How does Pursuit ensure its data is accurate and up-to-date?

We achieve 94% data accuracy through a combination of AI-driven monitoring and continuous enrichment! Our system constantly scans primary sources like government websites, official publications, and procurement portals. Contact and organizational data is automatically verified and updated, with bi-directional CRM sync ensuring your Salesforce or HubSpot always reflects the latest intelligence without manual cleanup.

Can Pursuit integrate with our existing CRM and marketing stack?

Absolutely! Pursuit is built for seamless integration. We offer native, bi-directional sync with major CRMs like Salesforce and HubSpot, ensuring signal and contact data flows directly into your team's workflow. For marketing, you can easily push targeted account lists to platforms like LinkedIn Campaign Manager, Marketo, and HubSpot Marketing Hub to activate campaigns instantly.

Who on my team should be using Pursuit?

Pursuit is designed for your entire go-to-market team! It provides role-specific value for Marketing Ops (building ABM audiences), BDRs (prioritized outreach), Account Executives (meeting intelligence), Sales Leaders (pipeline visibility), and Customer Success (renewal alerts). It's a unified platform that ensures everyone is working from the same, powerful intelligence to drive revenue.

CHILI GraFx is a powerful AI platform designed for scaling fast, on-brand creative production! It sits squarely in the marketing technology category, specifically built to help retail and shopper marketing teams create, adapt, and scale visual content at high volume. It’s all about streamlining workflows for consistent, on-brand assets across every channel and campaign. Even the best platforms might not be the perfect fit for every team! Users often explore alternatives for reasons like budget considerations, specific feature needs, or a desire for a different platform ecosystem. It’s a smart move to ensure your chosen tool aligns perfectly with your team's unique workflow and goals. When evaluating other options, focus on what matters most for scaling your creative! Look for robust automation, strong brand control features, and the ability to handle high-volume adaptations seamlessly. The right alternative should empower your team to move faster without ever sacrificing that crucial brand consistency.

Pursuit is an AI-powered business intelligence platform that helps companies find and win state, local, and education (SLED) government contracts. It transforms a complex market into a clear, actionable sales battlefield with real-time buying signals and deep data. Even with a powerful tool like Pursuit, businesses often explore alternatives for various reasons. Common drivers include budget constraints, the need for different feature sets, or a platform that integrates with a unique tech stack. Some teams might seek a broader or more niche market focus. When evaluating other options, focus on what truly matters for public sector sales. Look for live opportunity detection, the depth and accuracy of government contact data, and AI capabilities that go beyond simple alerts. The right platform should be a true force multiplier, saving your team time and increasing your win rate dramatically.