Elmo

Elmo is a revolutionary, open-source AI visibility tracking tool that puts you back in the driver's seat of your brand's reputation in the age of generative AI! It's built for marketing managers, brand strategists, data analysts, and anyone who needs to know exactly how their brand is being discussed, cited, and perceived across the world's most powerful AI models. Instead of guessing how ChatGPT, Claude, Gemini, or Grok talk about your company, Elmo gives you hard data. It monitors mentions, analyzes citations, and benchmarks your performance against competitors in real-time. The core value proposition is simple but game-changing: complete control and total data ownership. Because Elmo is self-hosted, you run it on your own infrastructure. This means your sensitive brand data never leaves your hands, and you are free from the dreaded vendor lock-in that plagues other analytics platforms. With Elmo, you can track visibility across an incredible range of AI models and search tools, including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. You get a crystal-clear picture of where your brand stands, which citations are driving your visibility, and how your content strategy is influencing AI responses. It's your command center for navigating the new, AI-driven search landscape and ensuring your brand maintains a powerful and competitive edge!

Dashboard: Your AI Visibility Command Center

The Dashboard is your launchpad for understanding your brand's AI presence at a single glance. It aggregates all your critical data into one powerful view, showing your current visibility score, trending changes, and a detailed breakdown of citation categories. You can instantly see which pages are being cited most frequently, giving you direct feedback on your content's performance in AI responses. This feature eliminates the noise and gives you the high-level strategic overview you need to make swift, informed decisions about your brand's positioning in the AI ecosystem.

Visibility Tracking: See Your Score Across Every Prompt

Dive deep into the specifics of your brand's performance with granular visibility tracking. Elmo allows you to filter your visibility scores by any AI model, specific time range, and custom tags you create. For each prompt you monitor, you get a clear visibility score with trend lines that show your performance over time. The real power comes from comparing these scores directly against your competitors, so you can see exactly where you are winning and where you need to improve. It's the definitive way to measure the impact of your content and SEO efforts on AI model outputs.

Citation Analysis: Understand Where AI Gets Its Info

Knowing if you are cited is great, but knowing how and where is everything. Elmo's Citation Analysis feature breaks down the sources AI models use to build their responses. You can see which domains and specific URLs are cited most often, track brand-new sources as they appear, and watch for sources that have dropped off. All citations are categorized by type, such as brand mentions, competitor mentions, social media, and more. This deep insight allows you to double down on content that works and pivot away from strategies that aren't generating AI citations.

Competition Benchmarking: See How You Stack Up

Stop operating in the dark and start seeing exactly how your brand measures up against the competition in the AI landscape. Elmo provides a clear, visual comparison of your brand's AI mention rate against your key rivals. You can see who dominates which prompts and identify critical gaps in your own AI visibility. For example, you might see a competitor is mentioned 78% of the time in a key prompt while you are only at 21%. This feature turns abstract competitive pressure into actionable intelligence, helping you prioritize your content and optimization efforts for maximum impact.

Optimizing Content for AI Search Engines

Content teams can use Elmo to see exactly how their published articles, blog posts, and product pages are being cited by AI models like ChatGPT and Gemini. By analyzing which URLs are cited for specific prompts, you can identify the content formats and topics that AI models prefer. If a competitor is consistently cited over you for a key query, you can analyze their cited page's structure and content to inform your next piece. This turns content creation from a guessing game into a data-driven strategy for maximizing AI visibility and organic reach.

Monitoring Brand Health in Real-Time

For brand managers and PR teams, Elmo acts as an early warning system and a reputation dashboard. You can set up prompts to monitor how your brand is mentioned across dozens of AI models. If a negative sentiment or incorrect fact appears in an AI response, you will see it immediately. This allows you to quickly address the source of the misinformation or adjust your messaging. It's an essential tool for proactive reputation management in a world where AI-generated responses are increasingly the first point of contact between a consumer and your brand.

Competitive Analysis and Market Research

Strategists and analysts can leverage Elmo to conduct unparalleled competitive intelligence. By tracking a set of prompts relevant to your industry, you can benchmark your brand's AI visibility against all your major competitors. See which companies are dominating the conversation, which prompts are most competitive, and where there are opportunities to gain share of voice. This data is invaluable for shaping product positioning, marketing campaigns, and long-term business strategy, giving you a data-backed view of the market landscape as seen through the lens of AI.

Tracking the Impact of SEO and PR Campaigns

Marketing teams can directly tie their campaign efforts to changes in AI visibility. After publishing a major press release, launching a new product, or executing a targeted SEO campaign, you can use Elmo to track the before-and-after effect on your brand's citation rate and mention volume across AI models. You can see which specific prompts saw an increase in your brand's visibility and which sources were cited as a result of your campaign. This closed-loop feedback system proves the ROI of your marketing activities in the most important new channel: AI search.

Elmo offers a flexible, three-tier pricing model designed to fit teams of any size, from solo founders to large agencies. You can start for free and scale up as your needs grow.

01 Self-Hosted
Run Elmo on your own infrastructure with full access to the source code and all features. This plan is completely free at $0. It includes unlimited prompts, support for all AI models, full citation analysis, competitor tracking, and community support. It is the perfect way to get started and maintain total data control.

02 Cloud (Coming Soon)
For teams that want a managed solution without the hassle of self-hosting. This plan includes everything in the Self-Hosted tier, plus managed hosting, automatic updates, priority support, daily backups, and usage analytics. Join the waitlist to be the first to know when it launches.

03 White Label (Custom)
Designed for agencies and larger organizations that want to provide AI visibility optimization (AEO) as a service to their own customers. This plan includes everything in the Cloud tier, plus custom branding, a custom domain, SSO, a shared Slack channel, and prioritized feature requests. Contact the Elmo team for custom pricing.

What exactly is AI visibility and why does it matter?

AI visibility is a measure of how often and how favorably your brand is mentioned, cited, or referenced by large language models (LLMs) when they respond to user prompts. It matters because a growing number of users are turning to AI chatbots and AI-powered search tools for information, recommendations, and purchasing decisions. If your brand is not visible in these AI responses, you are missing a massive and rapidly growing audience. Elmo helps you track, understand, and improve this critical new metric.

How does Elmo work with different AI models?

Elmo uses a combination of methods to track your brand across various AI models. For models with public APIs, like OpenAI's ChatGPT or Anthropic's Claude, Elmo uses your own API keys to query the models and analyze their responses. For other platforms, such as AI search tools that provide web-based results, Elmo uses web scraping technology to see exactly what a user would see. This comprehensive approach ensures you get a full picture of your brand's presence across the entire AI ecosystem.

Is my data safe and secure with Elmo?

Absolutely! Data security and ownership are the core principles behind Elmo's design. It is an open-source, self-hosted platform. This means you install and run the software on your own servers or cloud infrastructure. Your brand data, competitor data, and API keys never touch Elmo's servers. You have complete control over your data, and you will never be subject to vendor lock-in or unexpected data usage policies. Your data stays yours, period.

Can I track my competitors with Elmo?

Yes, definitely! Competitor tracking is one of Elmo's most powerful features. You can add your competitors' brand names to your prompts, and Elmo will automatically track their mention and citation rates alongside your own. The dashboard provides clear visual comparisons, showing you exactly how you stack up on a per-prompt and per-model basis. This allows you to identify your competitive advantages and uncover opportunities to improve your own AI visibility strategy.