Dividend Data vs GrowPanel

Side-by-side comparison to help you choose the right tool.

Instantly pull dividends, prices, and 30+ years of stock data directly into your Google Sheets or Excel!.

Last updated: March 11, 2026

Unlock real-time subscription analytics with GrowPanel to supercharge your SaaS growth and boost retention.

Last updated: February 26, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

GrowPanel

GrowPanel screenshot

Feature Comparison

Dividend Data

Instant Spreadsheet Automation

Say goodbye to manual data entry forever! Dividend Data integrates seamlessly with Google Sheets and Excel, providing over 16 custom functions that pull live data directly into your cells. Just type a formula like =DIVIDENDDATA_QUOTE("AAPL", "price") and the current stock price appears. Automate dividends, financial ratios, historical prices, and more, ensuring your investment models and trackers are always up-to-date with zero effort on your part!

Comprehensive Dividend & Fundamental Data

Access everything a serious investor needs in one place! This feature delivers deep, reliable data including forward dividends, yields, ex-dividend dates, payout ratios, and dividend growth rates. Beyond dividends, get full financial statements (income, balance sheet, cash flow), key valuation and profitability ratios (P/E, P/B, ROE), and 100+ other metrics. With 30+ years of history for 80,000+ tickers, you have a complete fundamental analysis toolkit at your fingertips!

Generous Free Tier with No Expiration

Start analyzing like a pro without spending a dime! Dividend Data offers a truly free-forever plan that gives you 2,500 credits every single month, with no trial period and no credit card required. This allows you to test dozens of formulas and build powerful spreadsheets at no cost. It's the perfect way to experience the power of automated data before deciding to upgrade for even higher volume needs!

Dual Platform Compatibility (Sheets & Excel)

Work the way you want, where you want! Dividend Data is uniquely built to function flawlessly in both Google Sheets and Microsoft Excel environments. Whether your team uses the cloud-based collaboration of Sheets or the advanced analytical power of desktop Excel, you get the same simple formulas and reliable data. This flexibility ensures every investor can integrate live market data into their preferred workflow without compromise!

GrowPanel

Real-time MRR, ARR, Churn, and LTV Tracking

Stay on top of your financial health with real-time tracking of critical subscription metrics like MRR, ARR, churn, and Lifetime Value (LTV). This feature gives a clear and immediate view of your revenue performance, allowing you to make informed decisions that drive growth!

Trial Conversion and Cohort Analysis

Gain insights into how your trial users convert into paying customers! With cohort analysis, you can identify patterns in user behavior and optimize your conversion strategies effectively. Understand what works best and enhance your trial experience to boost your customer base!

Revenue Segmentation by Plan, Country, Currency, or Custom Attributes

Tailor your insights to fit your business needs! This feature allows you to segment your revenue data by various criteria such as subscription plans, geographical locations, currencies, or any custom attributes you define. This granularity helps you pinpoint growth opportunities and areas needing attention!

Failed Payment Tracking with Recovery Insights

Reduce churn and improve your revenue flow! GrowPanel tracks failed payments and provides valuable recovery insights that help you understand the reasons behind payment failures. With this information, you can proactively address issues and optimize your payment processes for better retention!

Use Cases

Dividend Data

Building a Dynamic Dividend Portfolio Tracker

Create a live, automated dashboard of your entire investment portfolio! Use formulas to pull current prices, dividend yields, and annual income for each holding. Track your total portfolio value, overall yield, and projected dividend income that updates automatically with market changes, saving you hours of manual updating every month and giving you a real-time view of your financial progress!

Conducting In-Depth Stock Screening & Analysis

Screen for the perfect dividend stocks based on your specific criteria! Quickly pull payout ratios, debt levels, earnings growth, and PE ratios for thousands of stocks into a single sheet. Build custom screens to find companies with a history of dividend growth, strong financial health, and attractive valuations, all without leaving your spreadsheet and manually looking up each metric!

Preparing Investment Reports and Models

Impress clients or inform your own decisions with professionally backed data! Seamlessly integrate historical dividend data, financial ratios, and price history directly into your valuation models (like DCF) and investment thesis reports. Ensure every number is accurate and sourced from a reliable database, making your analysis more credible and robust with minimal manual data gathering!

Monitoring Dividend Safety and Key Dates

Never miss a critical date or a warning sign again! Set up a watchlist sheet that uses formulas to display the next ex-dividend and payment dates for all your holdings. Simultaneously, monitor key safety metrics like payout ratios and earnings coverage, which can alert you to potential dividend cuts, helping you manage risk and plan your cash flow effectively!

GrowPanel

Monitoring Subscription Health

SaaS companies can utilize GrowPanel to monitor their subscription health in real-time, gaining immediate access to essential metrics like MRR, ARR, and churn rates. This insight allows for swift action to be taken when necessary, improving overall business performance!

Enhancing Customer Retention Strategies

With GrowPanel’s powerful cohort analysis, businesses can dive deep into customer behavior, helping them identify churn patterns and develop effective retention strategies. This leads to improved customer loyalty and long-term success!

Streamlining Cashflow Management

Managing finances is crucial for any business. GrowPanel provides detailed cashflow reporting that tracks revenue, refunds, fees, taxes, and more, ensuring that no financial detail slips through the cracks. This allows for better financial planning and stability!

Making Data-Driven Decisions with AI Insights

GrowPanel’s AI chat feature enables users to query their metrics using plain language. This means that anyone, regardless of their data expertise, can gain insights and make informed business decisions quickly and easily—no more digging through complex dashboards!

Overview

About Dividend Data

Tired of jumping between websites, copying data, and manually updating your spreadsheets? Meet Dividend Data, the revolutionary tool that brings institutional-grade stock market intelligence directly into your favorite spreadsheet! Built by a dividend investor for dividend investors, this powerful add-in for Google Sheets and Microsoft Excel eliminates the tedious work. Just type a simple custom formula like =DIVIDENDDATA_DIVIDENDS("MSFT") and watch over 30 years of historical data for 80,000+ tickers appear instantly. No API keys, no complex coding, and absolutely no more copy-pasting! It's designed for fundamental and dividend-focused investors who need reliable data on dividends, yields, payout ratios, financial statements, earnings, and 100+ other key metrics. With a generous free tier offering 2,500 monthly credits that never expire, you can start automating your analysis today without any risk. Get the data you need to make smarter investment decisions, all within the familiar, powerful environment of your spreadsheet. Transform your workflow from manual to magical with Dividend Data!

About GrowPanel

GrowPanel is a cutting-edge subscription analytics platform specifically designed for SaaS companies that crave clarity in their revenue metrics without the hassle of spreadsheet chaos! It empowers businesses to connect their billing platforms with just one click, unlocking instant access to dynamic dashboards that represent critical metrics such as Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), churn, retention, expansion revenue, and cohort analysis—all updated in real-time. The platform is tailored for high-growth SaaS businesses and provides valuable insights that help you make data-driven decisions. With GrowPanel, you’ll gain the confidence to navigate your revenue landscape effectively, understand your customers like never before, and ultimately drive your business growth! Plus, it’s completely free until you reach $200,000 in ARR, making it an unbeatable choice for startups and scaling enterprises alike!

Frequently Asked Questions

Dividend Data FAQ

How do I get started with Dividend Data?

Getting started is incredibly easy and free! Simply install the add-in from the Google Workspace Marketplace for Sheets or from Microsoft AppSource for Excel. Once installed, you can immediately start using the custom formulas in your spreadsheets. No API key configuration is needed. Your free account with 2,500 monthly credits is activated automatically, so you can start pulling data within minutes!

What kind of data can I access with the formulas?

You can access a vast array of investment-grade data! This includes dividend-specific info (amount, yield, dates, growth), real-time quotes, over 30 years of historical prices, complete financial statements (income, balance sheet, cash flow), and key fundamental ratios (P/E, P/B, ROA, debt-to-equity). In total, you have access to 100+ metrics across 80,000+ global tickers, all updated regularly!

What are credits and how many do I use?

Credits are the unit used to measure your data usage. Each cell you populate with a Dividend Data formula consumes one credit. For example, if you use a formula to pull the dividend yield for 10 different stocks in 10 different cells, you use 10 credits. The free plan provides 2,500 credits per month, which is ample for building and maintaining several powerful spreadsheets!

Does the data update automatically in my sheet?

Yes, the data is live and updates dynamically! When you open your spreadsheet or refresh it, the Dividend Data formulas will automatically fetch the most recent information available. This ensures your analysis, portfolio trackers, and screens always reflect the latest market prices, financials, and dividend announcements without any manual intervention from you!

GrowPanel FAQ

How do I connect my billing platform to GrowPanel?

Connecting your billing platform is a breeze! Simply click to connect your Stripe, Chargebee, Recurly, or any other billing source, and watch as GrowPanel populates your dashboards with real-time data instantly!

Is GrowPanel GDPR compliant?

Absolutely! GrowPanel is EU-hosted and fully GDPR compliant, ensuring that your data is handled with the highest standards of privacy and security. Your business can operate with confidence!

What happens when I exceed $200k ARR?

Once you surpass $200,000 in ARR, GrowPanel will transition from the free tier to a paid subscription model. You will be notified to ensure a smooth transition, allowing you to continue enjoying the benefits of real-time analytics!

Can I access GrowPanel on mobile devices?

Yes! GrowPanel is designed to be mobile-friendly, providing you with access to all your metrics right in your pocket. You can switch accounts, apply filters, and explore every metric just like you would on a desktop, ensuring you’re always connected!

Alternatives

Dividend Data Alternatives

Dividend Data is your all-in-one toolkit for fundamental and dividend investing, bringing over 30 years of stock market data directly into your spreadsheets! It falls into the category of financial data platforms designed for individual investors who demand deep, historical insights without complexity. You might be exploring other options for a few key reasons. Perhaps you need a different pricing model, require specific data points not in your current tool, or need seamless integration with a particular analysis platform. It's smart to shop around! When evaluating your choices, focus on what matters most: the depth and reliability of historical data, the simplicity of getting that data into your workflow, and the overall value for your investment strategy. The right tool should feel like a natural extension of your research process, not a hurdle.

GrowPanel Alternatives

GrowPanel is an innovative subscription analytics platform designed specifically for SaaS companies! It provides real-time insights into key revenue metrics like MRR, churn, and LTV, all without the hassle of complicated spreadsheets. Users often seek alternatives to GrowPanel for various reasons, including pricing structures, specific feature sets, or compatibility with different billing platforms. When considering an alternative, look for solutions that offer comprehensive analytics, ease of integration, and robust reporting capabilities to ensure you meet your business needs efficiently!

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