fnel

About fnel

Stop guessing and start growing! fnel is the revolutionary funnel analytics tool built specifically for the heroes of the startup world: solo founders, indie hackers, and early-stage teams. In a landscape cluttered with overwhelmingly complex platforms like Google Analytics and Mixpanel, fnel cuts through the noise with a laser focus on one critical metric: where your users are dropping off. Forget about weeks of integration headaches and confusing dashboards! With fnel, you get real-time, actionable insights into your user journey with just a single line of code. It's designed for speed, simplicity, and immediate clarity, allowing you to see exactly where potential customers abandon your signup, checkout, or onboarding process. Whether you're validating a brilliant new idea, nurturing a side project, or scaling your first SaaS, fnel empowers you to make data-driven decisions quickly. It's the lightweight, developer-friendly analytics sidekick you need to optimize conversions, fix leaks fast, and spend less time configuring tools and more time building what matters!

Features of fnel

Real-Time Funnel Visualizations

See your user journey come to life instantly! The moment you integrate the fnel snippet, your dashboard starts populating with clear, visual funnels that show the exact flow of users from step to step. Watch as numbers update in real-time, giving you an immediate understanding of conversion rates and pinpointing the precise stages where you're losing people. No waiting, no manual data crunching—just instant visibility into your most critical business flows!

One-Line Code Setup & Event Tracking

Get up and running in under five minutes! fnel's entire integration is as simple as installing a tiny package and adding one line of initialization code to your project. Tracking user actions is effortless with the straightforward fnel.track() function. Just call it at each key step in your funnel (like 'signup' or 'payment_page'), and you're done! It's incredibly developer-friendly and requires zero complex configuration, so you can focus on your product, not your analytics setup.

Smart Drop-Off Detection Alerts

Never miss a critical conversion leak again! fnel's intelligent system automatically monitors your funnel steps and alerts you the moment it detects a significant drop-off or underperformance. You'll get clear notifications (like "High drop-off detected at Payment Page") that highlight problem areas before they impact your revenue. This proactive feature ensures you're always the first to know where to optimize, turning analytics from a passive report into an active growth tool!

Built-In A/B Test Validation

Move beyond vanity metrics and validate what truly works! fnel allows you to tag events with variant information, enabling step-level conversion comparison for your A/B tests. See exactly which pricing page design, CTA button, or signup flow variant drives more users through each subsequent step of your funnel with clear confidence intervals. This gives you reliable, actionable data to make informed decisions that genuinely improve your user experience and boost conversions.

Use Cases of fnel

SaaS Product Signup & Activation Funnel

Perfect for SaaS founders! Track the complete journey from a visitor landing on your page all the way to becoming an activated, paying user. Implement fnel to monitor steps like landing page view, signup form submission, email verification, initial onboarding, and final activation. Instantly identify where prospects get confused or abandon ship, allowing you to streamline the process, reduce friction, and dramatically improve your free-to-paid conversion rate!

E-commerce Checkout Flow Optimization

Boost your sales by fixing checkout leaks! For e-commerce stores, every abandoned cart is lost revenue. Use fnel to visualize the critical path from cart view, through shipping information entry, to payment processing and order confirmation. See the exact percentage of users who drop at each stage and discover if your shipping costs are too high or your payment gateway is causing friction. Optimize this flow and watch your completed orders soar!

Agency Lead Generation & Qualification

Prove your marketing ROI and close more deals! Agencies and consultants can use fnel to track lead generation campaigns with precision. Set up a funnel starting with a form submission on a landing page, moving to lead qualification, and ending with a booked discovery call. This clarity shows you which campaigns and channels are actually delivering qualified leads, not just clicks, enabling smarter budget allocation and demonstrable results for clients.

Mobile App Onboarding Sequence

Improve user retention from day one! For mobile app developers, a smooth onboarding experience is crucial. Integrate fnel's SDK to track key onboarding events like app open, permission grants, tutorial completion, and first key action taken. Visualize where new users fall off and use those insights to simplify your onboarding, highlight your app's value faster, and ensure more users reach the "aha!" moment that turns them into loyal, active customers.

Frequently Asked Questions

How is fnel different from Google Analytics or Mixpanel?

fnel is purpose-built for speed and actionable funnel insights, unlike the complex, all-in-one giants! While GA and Mixpanel are powerful, they require extensive setup, schema definition, and dashboard configuration. fnel delivers immediate value with one snippet, automatically visualizing your funnels and highlighting drop-offs out of the box. It's designed to answer one question fast: "Where are my users leaving?" so you can fix it, without the noise and learning curve!

Is there a free plan to get started?

Absolutely, and it's perfect for kicking the tires! Our Free Starter plan includes up to 5,000 events per month and allows you to track up to 3 separate funnels. You get full access to the real-time dashboard and basic drop-off analysis. You can start completely free—no credit card required! It's the ideal way to validate your funnel and see the value before upgrading to unlock more volume and advanced features.

What do the Pro and Lifetime plans include?

The Pro plan is for founders ready to scale! At $12/month (or $9.99/month billed annually), it includes 100,000 events/month, unlimited funnel tracking, the real-time analytics dashboard, advanced drop-off analysis, data export capabilities (CSV/JSON), and priority support. The Lifetime Access plan is a one-time payment of $179 (limited offer) that includes all Pro features forever, plus lifetime updates, no monthly fees, early access to new features, and premium support.

How long does setup and integration take?

It's incredibly fast—we promise a 5-minute setup! All you need to do is install the lightweight fnel package, add your unique API key to your configuration, and start sending events using the simple fnel.track() function. Within moments, your dashboard will begin displaying live data. There's zero complex configuration needed, allowing you to go from installation to insight in record time!