Avina

About Avina

Avina is the AI-powered GTM platform that supercharges modern revenue teams by finding and prioritizing high-intent prospects who are actually in-market! It's built for sales, marketing, and revenue operations professionals who are tired of chasing cold leads and missing golden opportunities. Avina's core mission is to transform scattered data into actionable intelligence. It does this by unifying real-time buying signals from across your entire tech stack—including web intent, CRM activity, email/call interactions, ad engagement, job changes, and company news. But Avina goes beyond simple data aggregation; it uses advanced LLMs to read the full context behind every interaction, understanding not just what a prospect did, but what it truly meant. This allows it to score and prioritize accounts with human-like judgment, delivering a live, ranked list of warm opportunities your team can act on immediately. The result? You spot in-market buyers before your competitors do, act faster with precision, and win more deals by reaching the right persona with the right message at the perfect time!

Features of Avina

AI-Powered Signal Scoring & Prioritization

This is Avina's brain! It doesn't just collect signals; it intelligently interprets them. Using Large Language Models (LLMs), Avina reads the full context behind every prospect interaction—like the content of a webpage they visited or the nature of a support ticket—to understand the real intent. It then filters out noisy data that doesn't match your Ideal Customer Profile (ICP) and scores each account the way a top-performing sales rep would. This delivers a constantly updated, ranked list of the hottest opportunities, so your team knows exactly where to focus their energy for maximum impact!

Unified Buying Signals Inbox

Stop jumping between a dozen tabs! Avina acts as your command center, continuously monitoring and capturing relevant, real-time buying signals from 1st-party data (your CRM, email), 3rd-party intent data, and public web sources. All these signals are unified into one clean, actionable feed. You can act on every signal in this single place or have them pushed directly to your team via Slack, ensuring no warm lead ever slips through the cracks again. It's total visibility into prospect activity!

Automated Enrichment & Orchestration

Avina works tirelessly in the background to keep your pipeline moving! When a high-intent account is identified, it automatically performs waterfall enrichment to find the right contact information. Then, it triggers seamless actions across your GTM stack: syncing scores and signals to your CRM (like Salesforce or HubSpot), adding contacts to sales sequences in tools like Outreach or Salesloft, and even building lookalike ad audiences. This automation turns intent into action without manual grunt work, freeing your reps to sell!

Seamless Workflow Integration

Avina is designed to fit into your existing process, not disrupt it. It plugs directly into the tools you already use, including Salesforce, HubSpot, LinkedIn, Salesloft, Apollo, Instantly, and Outreach. Signals and prioritized accounts flow directly into your team's daily workflow, whether that's in their CRM, sales engagement platform, or Slack channel. This seamless integration means faster adoption and immediate value, with no complex overhaul needed to start winning!

Use Cases of Avina

Powering Warm Outbound & Sales Sequences

Transform cold outreach into warm conversations! Avina identifies accounts showing clear buying signals, such as researching solutions or visiting pricing pages. It then automatically enriches these accounts with contact details and pushes them into pre-built sales sequences in tools like Outreach or Salesloft. Your SDRs and AEs can engage with personalized, timely messages based on the prospect's actual behavior, dramatically increasing connection and conversion rates!

Identifying & Capturing In-Market Accounts

Never miss an account that's ready to buy! Marketing and Sales teams use Avina to monitor a broad set of accounts for intent signals like job changes, funding news, or technology adoption. When an account becomes "in-market," Avina immediately alerts the team and provides rich context. This allows companies to be the first to reach out with a relevant offer, beating competitors to the punch and capturing pipeline that would otherwise be invisible!

Building Hyper-Targeted Ad Audiences

Maximize your advertising ROI! For marketing teams, Avina can automatically create and update lookalike audiences in ad platforms based on the profile of accounts showing high intent. By targeting ads at companies that resemble your hottest prospects, you ensure your ad spend is focused on the most likely buyers. This creates a powerful, efficient funnel that drives more qualified leads at a lower cost per acquisition!

Enhancing Account-Based Marketing (ABM) Programs

Execute flawless ABM strategies! Avina provides the real-time signal intelligence needed for personalized ABM plays. Teams can track key accounts for specific trigger events (like leadership changes or product launches), score their engagement level, and orchestrate coordinated, multi-channel touchpoints. This ensures every interaction is relevant and timely, deepening relationships and accelerating deals within your most valuable target accounts!

Frequently Asked Questions

What kind of signals does Avina track?

Avina tracks a comprehensive range of real-time buying signals to give you a complete picture of prospect intent! This includes first-party data from your CRM and email/call tools, third-party intent data showing research activity, public web data like job changes and company news, and engagement with your ads. By unifying these signals, Avina ensures you have the full context needed to understand which accounts are actively in-market for your solution.

How does Avina's AI scoring work compared to traditional scoring?

Traditional scoring often uses rigid, rules-based models (e.g., +10 points for a website visit). Avina's AI is far more sophisticated! It uses LLMs to read and understand the context behind an action—like what specific page a prospect visited or what was discussed in a support interaction. It interprets this context to assess true buying intent, much like a human sales rep would, resulting in a more accurate, nuanced, and actionable priority score that reflects real sales readiness.

How quickly can my team get started with Avina?

You can get up and running incredibly fast—in just about 30 minutes! Avina is built for seamless integration with the tools you already use, like Salesforce, HubSpot, and Outreach. The setup process is straightforward, connecting your data sources and defining your target ICP. Your team can start seeing prioritized accounts and real-time signals almost immediately, unlocking hidden pipeline without a long, complicated implementation project.

Can Avina automate actions in my sales stack?

Absolutely, that's one of its superpowers! Avina isn't just a dashboard; it's an automation engine. Once it identifies a high-intent account, it can automatically trigger a wide range of actions: enriching contact data, creating or updating records in your CRM, adding leads to specific sales engagement sequences, and building targeted ad audiences. This hands-free orchestration ensures no signal is wasted and your team can focus on selling, not data entry.